Investigating Students’ Adoption and Usage Behavior of Educational Technology(EduTech) at Tertiary Level (PLS-SEM Approach)

Abstract

This study sought to examine students’ behavioral
intention to use EduTech (Educational Technology) at the tertiary
level education in Bangladesh. Using the unified theory of
acceptance and use of technology (UTAUT) model as a base
theory, the study attempted to explore the determinants that are
swaying students’ intention to adopt EduTech in Bangladesh. A
total of one-hundred and forty-nine respondents were chosen
randomly from three faculties of AIUB such as Business
administration, Engineering and Science, were finally provided
with the structured and self-administrated questionnaires
followed by brief instructions to fill out the questionnaire.
Moreover, collected data were encoded into SPSS for descriptive
analysis such as demographic analysis, while SEM simulation,
namely SMART PLS 2.0 was employed to analyze reliability and
to test the hypotheses stated. Result of the study confirmed that the
adoption and the usage behavior of EdTech at the tertiary level is
highly influenced by Effort Expectancy, Facilitating Condition,
and Perceived Behavioral Control. Findings of the study could be
an important outline for educators, EduTech vendors, and service
providers for formulating effective adoption strategies with regard
to EduTech resources.